Founding GTM
(Strategic Account Executive)
Help shape the future of hardware development.
At AllSpice, we’re building a platform for hardware engineering teams to collaborate, automate, and supercharge their workflows. By applying proven software development principles and AI technology to the hardware lifecycle, we’re redefining how a $6.5B+ industry designs, builds, and collaborates – powering innovation across electronics teams worldwide.
Read more about us in TechCrunch here, and our latest Series A announcement here!
We’re hiring a Founding GTM member to join our team during a high-growth phase. You’ll play a critical role in shaping our go-to-market strategy, closing deals, and building lasting relationships with technical buyers in engineering-led organizations.
Our ideal candidate is a self-starter who thrives in ambiguity, loves deeply technical conversations, and knows how to sell emerging technologies to early adopters and forward-thinking teams.
What you’ll do
- Spearhead the growth and adoption of AllSpice across key accounts.
- Own the full sales cycle from sourcing and outbound prospecting to demo, negotiation, and close.
- Run structured and engaging discovery calls and demos that align product capabilities to technical needs.
- Build scalable outbound campaigns using personalized outreach and manage pipeline and activity in HubSpot, our CRM.
- Collaborate with the founding GTM team to refine pitch materials, pricing strategy, and objection handling.
- Capture and synthesize market and customer feedback to influence product roadmap and messaging.
- Help build and document the AllSpice sales playbook and onboarding materials.
- Represent AllSpice at relevant industry events and tradeshows.
- Provide the ability to win business against competitors and quantify business value
What we’re looking for
- 4+ years in a revenue-generating role at a SaaS company (developer tools, technical platforms or hardware products is a plus).
- Proven ability to meet or exceed annual quota in a technical or complex sales cycle. Track record of closing six-figure deals.
- Strong written and verbal communication skills; comfortable talking to both engineers and executives.
- Experience with HubSpot, Buzz (or similar outbound tools), and virtual demo platforms (e.g., Zoom, Loom).
- Entrepreneurial mindset — scrappy, proactive, and energized by building process from the ground up.
- Thrives in fast-paced environments and adapts quickly to change.
- Collaborative team player with high EQ and a bias for action.
Sales methodology
We are looking for account executives who are familiar with MEDDPIC as a sales qualification and forecasting methodology. The ideal candidate can:
- Qualify opportunities rigorously using Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Pain, and Champion.
- Use MEDDPIC to align internal resources and prioritize deals with the highest likelihood to close.
- Confidently report and forecast pipeline health using structured MEDDPIC deal reviews.
- Collaborate with Customer Experience and leadership team to build strategies that turn champions into deal drivers.
Bonus points
- Experience selling to hardware engineers, product development teams, or manufacturing orgs.
- Background in electrical or mechanical engineering, or adjacent technical fields.
- Prior experience at an early-stage startup or in a category-defining company.
Benefits
- Join a team of supportive and intelligent colleagues, enjoy flexible work arrangements, seize the opportunity to make a significant impact, receive a competitive salary & equity, health, dental, vision benefits, generous PTO, and a home office stipend.
To apply
Email [email protected] with “Founding GTM” in the title and a copy of your resume.